Customer database sold to ntl Freeview
The list, which contains detailed information on everyone who subscribed to the now-defunct ITV Digital pay TV service, is the first asset to be sold off by administrator Deloitte & Touche.
Access to the database will allow NTL to target directly former ITV Digital customers who live in cable areas, via phone and post.
Administrator Nick Dargan is still in talks with possible buyers of ITV Digital’s other assets, including its stocks of set-top boxes, broadcasting equipment, the Plymouth call centre that once employed 400 people, the rights to the popular Monkey character and the 32,000 Monkey soft toys languishing in warehouses.