Is it time for FTA DTTV, preferably high definition? Freeview
Wednesday, March 18th, 2009Many people seem to be forgetting that all the TVs and video recorders in bedrooms and kitchens across the country have to be converted to digital before analogue switch off can occur. It’s stated that currently 40% of households in the UK have digital TV (I have Sky), but I think actual digital penetration is probably no better than 10% as few households are prepared to take out additional subscriptions to upgrade each television and recording device owned – some way short of the government’s 90% target for switch off. There are still the 60% of households who don’t have digital at all and many of them are not interested in what’s currently being offered, so maybe the emphasis of digital TV broadcasters has to change from quantity to quality of service to entice these people.
In my opinion, I think the only viable future for DTTV (and the only way the 90% target will be reached) is for an entirely free-to-air one supplying a high quality service, where channel numbers aren’t important but channel quality is; both in terms of programme content and engineering standards.
In the immediate term, I think the government should bring in legislation to limit each multiplex to 4 wide-screen FTA TV channels in order to force broadcasters to raise picture and sound quality up to at least DVD standard. The multiplexes might be arranged in this way:
MULTIPLEX 1 (BBC)
BBC One, BBC Two, BBC Choice (Three), BBC Four
MULTIPLEX 2 (Commercial)
ITV1, CH4, CH5, ITV2
MULTIPLEX 3 (Information)
BBC News 24, BBC Parliament, ITN, BBCi, Digital Teletext
MULITPLEX 4 (Live Events)
BBC Multiscreen
If no additional channels are made available for FTA reception, it may be more profitable for the government to use the remaining multiplexes for mobile telecommunications or reserve them for a future HDTV service, probably using a more advanced compression system, starting 5 or 10 years from now.
As is happening in many other countries (such as USA, Canada, Australia, Japan), I think DTTV should have been reserved for HDTV from the outset to compete with subscription TV on a quality versus quantity basis.
Regards,
Justin.