At the moment BBC Choice and ITV 2,don’t in my opinion scream out at the public,”look what you’re missing”
Perhaps BBC Choice is better than ITV 2.
But is anyone seriously going to go out and buy a DTT box for ITV 2’s current fare of “Hell” series that takes up half the schedles,as well as “Judge Judy”,”Trisha” et all.
When BBC Choice and ITV 2 first started they did have a lot of original programming,abit perhaps too early in the digital age.
Suppose,a bit like BBC Knowledge,once Digital was the norm,the ethics behind this channel would of been great,remove Schools,College and OU programming,freeing up BBC 1&2 to show more mainstream prgramming,but again launched well before it’s time.
But surely ITV with it’s massive library of quality drama,could find better ‘classic’ programming to mix with new exclusive commisioned shows.What about “a Touch Of Frost”,”inspector Morse” from the beginning.”Survival”,an adward winning documentary series.
What about certain sports only being available on Choice and 2?
Seems strange when the Premiership was moved from 7 to 10 on ITV 1,that the 7pm showing wasn’t just moved to ITV2,to myself that would of been a seling point to ITV2,see premiership highlights earlier but only on 2.
Suppose it’s like when snooker is on the BBC,there is no evening live action most of the time,but all Choice is showing is ‘crap’,why not use Choice?
Surely another selling point,watch the snooker,but only on Choice!
People know the BBC and ITV,and if their additional srvices aren’t showing anything of any interest,will the average ‘joe public’ look at anything else on offer on DTT,over and above the BBC and ITV’s secondary offerings?
Opinions?
Do ITV 2 and BBC Choice need to get there finger out of their backsides and start to offer services that might just sell the DTT and general digital idea to those viewers who up till now,haven’t felt the need to rush out and be part of the digital age.